Why do we use your personal data?
We always want to give you an outstanding shopping experience. For this reason, we offer you the chance to receive personalised promotional material from all the brands within H&M Group, including information, offers and promotions, products, or services based on what we know (or perceive we know) about your interests and preferences ("personalised advertising").
How do we use your personal data?
Upon your consent we will process your personal data in order to provide you advertising in your channels, such as email, text-messages or as ads in your social media feed. If you have chosen to receive promotion material through SMS then we use your phone number to be able to communicate with you.In order to make the communication even more relevant to you we may personalise the promotional material before we send it.
Personalisation comes through analysing and predicting aspects concerning your interests, preferences, behaviour etc., by making use of a combination of personal data obtained from you or from third parties.
In order to bring you a truly personalised customer experience we may, for example, use your age, gender and shopping history, including shopping bag content and delivery information.
For social media advertising we use target group definitions provided by the social media platform provider. We use only anonymous target group definitions on the basis of general demographic details, behaviour, interests and connections.
We may also use data from web site “cookies” (first- and third-party cookies), pixels and plug-ins and similar technologies tracing the websites you have used recently, your clicks and likes.
To keep you updated about the use of “cookies”, please check out our Cookie Notice here.
Who has access to your personal data?
We may share your personal data within the H&M Group. Data will also be shared, when necessary, with third party communication providers, media agencies and technical suppliers for analytics, content creation and distribution.
If you are using social media platforms such as Facebook, Google, Snapchat etc., we will share your email address and some other relevant data to be able to provide you with offers in your personal social media feed.
Any social media service provider or communication service provider is responsible on their own behalf for any personal data processing activities beyond the purpose of personalisation and distribution of information, offers and promotions under this Privacy Notice.
Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.
What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you agree to receive personalised advertising from us and from other H&M Group brands.
How long do we keep your data?
Personal data solely collected and used for the purpose of providing you with personalised advertising will be erased upon the withdrawal of your consent or your request for erasure.Your right to withdraw your consent
If you want to block targeted advertising from us, you can either do by configuring the privacy settings of the social media service or withdraw your given consent.
If you decide to withdraw your consent, all processing of your personal data will immediately cease and you will receive no more information, offers and promotions from us.
How to withdraw you consent?
You have two options for consent withdrawal;Follow the instructions in each email.
Or Contact email@example.com