PHYTO PHYTOCOLOR: Permanent Hair Dye Shade: 7.43 Copper Golden Blonde

PHYTO expert colourists have created, permanent hair colour with botanical pigments that combines colour performance with beautiful hair and a gentle action on the scalp.The PHYTOCOLOR formula is enriched with a unique blend of botanical pigments derived from five dye plants, selected for their superior pigmenting properties. Their high concentration in the pigment base – up to 74%, depending on the shade – ensures an intense, natural colour with radiant nuanced highlights that acts as a shine booster and does not fade. A high concentration of botanical pigments creates colours full of nuance.Up to 74% in the pigment base, depending on the shade: the guarantee of intense colour with natural, deep and radiant nuanced highlights.A duo of precious and active oils that reveal stunning colour: Monoï and JojobaTwo 100% botanical oils that work together in synergy to beautify the hair and treat the hair fibre.Gentle active ingredients for gentle hair colour:- Jujube bark extract: a 100% naturally derived botanical active ingredient with anti-itching properties that relieves feelings of discomfort.- Epaline: a 100% botanical oil with anti-irritant properties that envelops the scalp in a protective film.A formula with low allergy potential. The colouring cream contains no PPD or resorcinol, (paraphenylenediamine) and has been replaced by gentler derivatives. The risk of allergy is greatly reduced, but there still remains the possibility of an allergic reaction: anyone who is prone to allergic reactions is advised to carry out a skin sensitivity test 48 hours before use.To use:IMPORTANT: Always perform a sensitivity test 48 hours before full application.Apply to dry, unwashed hair.For hair that has not been colour-treated before, apply at the roots and comb through the hair. Leave for 30 minutesFor hair that has already been coloured but is showing natural colour at the roots, apply to the roots only and leave for 20 minutes. Comb through and leave for a further 10 minutes.Rinse thoroughly with warm water until the water runs clear.Set Includes: - Milk developer 50ml- Colouring cream tube 50ml - Colour protecting mask 12ml- Instruction leaflet - Pair of gloves.Please note: This product uses PHYTO's new PHYTO COLOR formula and follows their international numbering system.