The brand was originally founded in 2001 by Creative Director Jascha Trygg. The company logo is Jascha’s signature and is a well known trademark for the company.
The founding idea was to create a playful take on Scandinavian fashion. Today the company is run by the brothers Jascha, Jonas & Marc. The three brothers share a common passion for music, travel, food and building businesses. From an early age the brothers have followed their own path. Today they are building their company true to form, sharing a common vision to deliver contemporary, high quality, playful designs to fit your personality.
Jascha Stockholm is expressive prints, vivid colors, happy fashion for the curious.