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We’re all about giving
great fashion new life

You see, we sweep the world for gems, hand-pick our favourites and reduce the price before presenting our finds to you. Some might call us an outlet, while other might call us heroes of our times.

 

 

More things in this world

deserve to be Afound

Fantastic deals on carefully

selected fashion brands

 

Afound is a marketplace – a style and deal hunting paradise – selling discounted fashion and lifestyle products, with both external and the H&M group’s own brands, offering a wide range of well-known, popular brands for both women and men. Today, Afound is only available in Sweden with a digital marketplace and physical stores. But, we’re hoping to see more of the world soon. Follow us on Instagram and Facebook to be first in line.

 

 

Interested in partnership?

There’s a seismic shift in the world of retail and we’re here to change it. Want to join us? Go to our partner page.