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Why doesn't the discount apply to all my products?

Afound is a marketplace where various sellers can sell their products. Currently, we only offer discounts on products that we sell ourselves.

The value of the cheapest campaign product has been deducted from each campaign product based on share of total campaign order value.
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Smart deals on the fashion you love
Smart deals on the fashion you love


Afound is an innovative marketplace – a type of outlet with hundreds of famous brands at discount prices. As part of the H&M Group, Afound offers both external brands and the H&M Group's own brands. We hand-pick home decor for all types of rooms – decorations and interior decor pieces that make the house a home and turn the balcony into an oasis. Then we lower the price before we present our deals to you. In addition to updating the home with new bed linen, cushion covers, throws, vases, plates, glasses, fine mugs, stylish towels, posters and art, you can find advice online on how to choose the perfect present, pack bag for the weekend, dos and don'ts for how to decorate your first apartment, and inspiration for a picture wall. Some would call us an outlet, others would say we're heroes of our time.